What is a conversion?
Conversion is the process of turning something into a different condition, state or form. In retail, a conversion is turning an in-store or online shopper into a paying customer. It’s not just about converting to sales, micro-conversions are incremental actions that customers take such as signing up for a retailer’s loyalty programme, signing up to newsletters, or adding to cart.
Online Conversion rate is a term used to describe the percentage of website visitors who take a desired action and is a key metric for retailers and brands to measure the effectiveness of their marketing campaigns and website design.
Why are conversions important?
Conversions are key indicators of success and driving business growth. In eCommerce, conversions directly translate to revenue, reflecting the effectiveness of a retailer or brand’s website or App in turning visitors into customers.
A high conversion rate indicates an engaged user experience, successful visual merchandising strategy, and an efficient sales funnel. Beyond sales, conversions in eCommerce encompass micro-conversions like adding products to their cart, email newsletter sign-ups, account creation, scroll depth, product page and video views.
How to improve online conversions
Improving your online conversions is a continuous journey of analysing, testing, and fine-tuning. Here are some actionable strategies:
By creating two versions of a webpage (A and B) with varying elements, businesses can determine which version has the highest conversion and proceed with that version in the future.
- Prioritise mobile usability
With more people shopping on their smartphones and tablets, ensuring that your eCommerce website is mobile-friendly is essential. Ensure the design is responsive and that all elements are optimised for smaller screens. Mobile-first is a strategy that many retailers and brands adopt for this very reason.
- Improve content design & placement
Visuals are key in eCommerce, so make sure to use high-quality images that showcase your products in the best possible light. Ensure product attributes are easy-to-find for visitors.
- Engage with Your Audience
Open channels of communication. Whether it’s through chatbots, surveys, or feedback forms, understanding your audience’s needs and preferences can provide invaluable insights.
Increasingly, retailers and brands are leveraging social proof to reach their eCommerce conversion goals. When shoppers see that other people are buying a product, they are more likely to invest in the product themselves, which delivers significant conversion rate uplifts, increased sales, and stronger brand affinity.
Why choose Taggstar to increase conversions?
As global leaders in social proof, Taggstar delivers messaging using the wisdom of the crowd – specifically, it helps potential customers to see which product out of the selection is the most popular and gives them reassurance of the product’s popularity. People feel comfortable making similar decisions to other people, so they will be drawn to a product marked popular, trending or bestseller, significantly increasing conversion rates.
Join the growing list of leading global brands & retailers that trust Taggstar to elevate their shopping experiences and drive significant sales lift. Get started today.
