Capture shoppers' attention and keep them on-site longer by highlighting key information that is often hidden
Search & Social influences the product discovery journey
The PDP is the new homepage. It is the first page shoppers see arriving from search engines or social media. Retailers have moments to capture the shopper’s attention; otherwise, on average 47% are likely to bounce.
Attribute Messaging engages shoppers by highlighting product information that keeps them onsite.
Offsets the increased cost per visit for retailers and brands caused by a greater reliance on paid channels by driving conversion.
60% of shoppers leave if product information is hard-to-find
Essential product information is often buried below the fold on the PDP; most shoppers will miss this by not scrolling down and will instead exit the page.
Helps prevent shoppers from leaving with Attribute Messages that provide the information they want to make purchase decisions.
Enrich the user experience by showing what they want to know
Product Attribute Messages are created using any attributes in a retailer’s product data feed, such as
- Product Features
- Product Benefits
- Overstock
- Materials
- Health & Wellness
- Popular Trends
- Collections
- Sustainability materials
A highly customisable and powerful solution when combined with social proof messaging.
Attribute Messages delivers an engaging shopper journey
Product List Page
Accelerate product discovery on busy list pages and reduce time to check-out
Product Details Page
Highlight relevant product information upfront to reduce bounce rates.
Basket Page
Reduce basket abandonment and increase conversion by reinforcing the key information shoppers want.
Simple and scalable message management
Our intuitive Catalog Manager allows you to find relevant products and their product attributes quickly.
There is no need to manually manage individual messages per product or manually upload lists of multiple products to create messages.
AI Copilot to maximise impact and reduce effort
Retailers have thousands of products, but with limited time, it’s difficult for merchandisers to match all customer desires.
AI Merchandising Copilot automatically suggests important product attributes as potential messages.
This means 100s or 1000s of attribute messages can be created with little effort from merchandisers.
Fast and easy implementation with continuous optimisation
Taggstar solutions are designed for rapid implementation.
Our Customer Success Team partners with you to create tailored optimisation roadmaps to deliver the best results possible and continually drive ROI.
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