Electricals retailer AO has committed to a 12-month contract with Taggstar to deliver social proof messaging after an initial trial delivered a compelling conversion rate uplift in only six weeks. Taggstar tested 11 message types across AO’s full-funnel to help provide its customers with better information and service. It will now work closely with Taggstar […]
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Don’t take our word for it, hear what our customers say.
"Our tests are conclusive: customers who see Taggstar’s messages are more likely to checkout and spend more. Taggstar has been the single biggest driver of incremental revenues".
“Considering all of the tests we’ve run with Taggstar have been a big success, it means that we’ll always try and take that dynamic and apply it elsewhere”.
2.7% increase in conversion rate
Achieved with the addition of social proof messaging.
£14m in incremental revenue
Adding social proof messaging was the single biggest driver of incremental revenues.
400 messages per second
Number of messages shown to customers during Black Friday 2016.
6.98% uplift in conversion
Taggstar delivered a futher 6.98% uplift when social proof messaging was added to Product List Page
80 million messages sent
Taggstar sent over 80 million messages for Matalan over the course of the testing period
14 message types used
All fully customised to reflect Matalan's tone of voice and brand style