What is Nudge Marketing?
Nudge marketing is the process of encouraging without pressuring. It involves using subtle prompts to guide shoppers towards desired micro-decisions or choices, often leveraging principles from behavioural psychology.
The aim is to nudge shoppers towards making beneficial decisions, such as adding an item to cart, purchasing a product or adopting a particular behaviour, without feeling pressured or manipulated.
How Does Nudge Marketing Work?
Nudge marketing operates through a series of subtle but effective tactics:
- Social Proof
This is a powerful technique that encourages shoppers. Social proof refers to the action of making informed decisions based on the behaviours of others. Leveraging the wisdom of the crowd, showcasing trending, popular or best-selling items, for example, often with timed windows, to encourage others to follow suit.
Social proof messaging is part of Taggstar’s portfolio of real-time social proof solutions, which has seen a 3.19% conversion rate uplift for Fabletics.
- FOMO
Each of us has once missed some profitable opportunity — whether it was a missed 50% discount on a sweater or a lack of seats for an event, it sticks in our mind. Next time we see a time-limited offer, our subconscious reminds us of this painful experience. As a result, we are afraid of missing another valuable deal and make impulse purchases.
Highlighting the potential loss of a benefit or opportunity can incentivise action (e.g., “Limited-time offer”).
- Cart & stock information
Real-time cart and stock information (e.g.,”42 added to cart in the last 24 hours” or “Only 5 left in stock”) can nudge shoppers to go from cart to purchase.
Displaying cart messaging is part of Taggstar’s portfolio of real-time social proof solutions, which, along with messaging with PLP and PDP messaging, achieved an additional 5.01% conversion rate uplift for Fatface.
- Attribute messaging
Retailers and brands can use attribute messaging to capture shoppers’ attention by highlighting essential product information that informs purchasing decisions, such as fit information or sustainability messages (e.g.,”100% sustainable cotton. 26 added to bag in the last 24 hrs”)
eXtended Messaging is part of Taggstar’s portfolio of real-time social proof solutions, which highlights key product attributes in real-time.
Leverage Nudge Marketing with Taggstar
In the world of eCommerce, staying ahead of the curve is essential. As the leading expert in enterprise social proof messaging, Taggstar helps retailers and brands deliver more dynamic and engaging shopping experiences, build customer trust and increase online conversions and sales.
Powered by machine learning, the Taggstar platform offers scalable real-time social proof solutions, including social proof messaging, social proof recommendations and eXtended Messaging.
Join the growing list of leading global brands & retailers that trust Taggstar to elevate their shopping experiences and drive significant sales lift. Get started today.
