What is an online session for eCommerce?
An eCommerce session represents a user’s uninterrupted interaction with your online store within a specific timeframe. Each session encompasses the user’s entire journey on your website, from the initial landing page to the final exit, including all interactions in between, such as browsing product pages, adding items to cart, and completing purchases.
What is a web session? What does a session mean in Google Analytics?
While seemingly synonymous with an eCommerce session, a web session is a broader concept encompassing user interaction with any website, not just eCommerce platforms. In the context of eCommerce, the session specifically focuses on the user’s journey within an online store.
According to Google, a session on Google Analytics “is a group of user interactions with your website that takes place within a given time frame. …You can think of a session as the container for the actions a user takes on your site.”
A session starts when a user enters the site or app and ends after a period of inactivity or when the user exits. Each session can include multiple actions, such as pageviews, events, and conversions. Sessions are used to track user engagement and behaviour, providing insights into how users interact with the website or app.
Improve revenue during eCommerce sessions with Taggstar
During an eCommerce session, it’s important to provide shoppers’ with the best customer experience possible. Taggstar’s social proof messaging uses the wisdom of the crowd, providing shoppers real-time messages – bestselling, trending, popular, review, and attribute messages – helping deliver more dynamic and engaging shopping experiences, build customer trust and increase online conversions and sales.
Join the growing list of leading global brands & retailers that trust Taggstar to elevate their shopping experiences and drive significant sales lift. Get started today.
