What is consumer trust?
Consumer trust refers to the confidence that customers have in a brand’s ability to deliver on its promises, ensuring product quality, sustainability & ESG, data security, and reliable service.
Why is consumer trust important in eCommerce?
In eCommerce, consumer trust is vital as it directly influences purchasing decisions. A trustworthy online presence encourages customers to share personal information and complete transactions, leading to increased sales and customer loyalty. Trusted brands often benefit from positive word-of-mouth referrals. Without trust, potential customers may abandon their basket/carts or avoid engaging with the brand altogether.
How to build and maintain consumer trust online
To build and maintain consumer trust online, consider the following strategies:
- Ensure Transparency: Be open about product details, pricing, and company information such as ethical sourcing & sustainability.
- Protect Customer Data: Invest in robust cybersecurity measures to safeguard personal information.
- Showcase Social Proof: By highlighting what other people are buying in real-time, helps shoppers discover products and make more informed and confident buying decisions.
- Provide Excellent Customer Service: Offer multiple channels for support and respond promptly to inquiries.
- Maintain Consistency: Ensure consistent quality in products and services to meet customer expectations.
Implementing these practices can help eCommerce businesses earn and retain consumer trust, leading to increased customer satisfaction and loyalty.
How can Taggstar help build customer trust?
As leaders in social proof, Taggstar delivers messaging using the wisdom of the crowd – specifically it helps potential customers to see which product out of the selection is the most popular, and gives them reassurance of the product’s popularity. People feel comfortable making similar decisions to other people, so will be drawn to a product marked popular, trending or bestseller.
Join the growing list of leading global brands & retailers that trust Taggstar to elevate their shopping experiences and drive significant sales lift. Get started today.
