What is a ‘Call to Action’?

A call to action (CTA) is a prompt on a website that encourages visitors to take a desired action. This could be clicking a button or link to make a purchase, submitting a contact form, or subscribing to a newsletter. CTAs act as signposts guiding website visitors along their journey with your brand.

An example of this would be on Taggstar’s Get Started page, where the CTA is ‘Send enquiry’


Taggstar Get Started web page


Without clear calls to action, people may feel unsure of what to do when they land on a page. This can increase bounce rates and lost sales opportunities. Including well-crafted CTAs throughout the customer journey eliminates such friction by making the next steps obvious. This catalyses more people to move further through your conversion funnel.

Why are CTAs a crucial component of conversion rate optimisation?

Strategically placed calls to action are invaluable for improving conversion rates because:

They increase on-site engagement

CTAs give users specific things to do next, whether reading more content or watching a demo video. This encourages visitors to interact further with your brand instead of potentially immediately leaving your site. The longer the user spends time on site exploring your products and services, the more likely they will eventually convert.

They make desires clear

Telling users explicitly what to do removes indecision and friction. A user may want to sign up for a newsletter but feel hesitant to act without an invitation. An obvious “Subscribe here” CTA makes it crystal clear you want people to subscribe and gives them permission to do so.

They progress visitors along the funnel

Each step down the conversion funnel requires a CTA to facilitate it. For eCommerce retailers and brands, CTAs prompt shoppers to “Add-to-wishlist” or “Add-to-cart”, then guided ultimately to “Pay now”.

In essence, calls to action increase conversion potential because they provide clear directions at each stage to motivate users to progress closer towards your ultimate eCommerce goals.


Why choose Taggstar to elevate your CTA strategy?

Taggstar elevates call to actions with its real-time social proof capabilities. By effectively displaying bestseller, popularity, trending, review and attribute messaging, Taggstar provides shoppers with the confidence to take the next step, ultimately driving conversions and sales.

Powered by machine learning, the Taggstar platform offers scalable real-time social proof solutions, including social proof messaging, social proof recommendations and eXtended Messaging.

Join the growing list of leading global brands & retailers that trust Taggstar to elevate their shopping experiences and drive significant sales lift. Get started today.