What is website optimisation?
Website optimisation is the process of using various technical and marketing techniques to enhance your website’s performance and improve its visibility on search engines. The primary aim is to attract greater traffic, elevate conversion rates, and ultimately boost revenue. It’s all about using data-driven insights and controlled A/B testing to identify the areas of improvement on your website.
What are the benefits of website optimisation?
In the competitive world of eCommerce, retailers and brands compete for shoppers’ attention. Ensuring visitors can easily navigate through your site and find the products and information they need is essential. The benefits of website optimisation are:
- Increased conversion rates (purchasing, clicking on a product, sign-ups to newsletters etc)
- More qualified traffic and a reduced bounce rate
- Higher rankings on search engine result pages
- Satisfied customers with the opportunity for repeat business
- Increased credibility and keyword equity
What are the different types of website optimisation?
Below, we’ve highlighted 8 strategies that will help you optimise your website in all areas.
- Conversion Rate Optimisation (CRO): This focuses on maximising conversions (purchases, sign-ups, etc.). A/B test different layouts, CTAs, and product placements to see what resonates best. One example is testing two product list page layouts: A test showing products with social proof messaging, and B test without. Which converts better?
- Search Engine Optimisation (SEO): Make your site discoverable by search engines like Google and Microsoft. Optimise page titles, descriptions, and meta tags with relevant keywords. Consider user intent – what are people searching for related to your products? Address those needs in your content.
- Mobile Optimisation: Over half of online purchases happen on mobile devices. Ensure your website is responsive and user-friendly on all screen sizes. Optimise images for fast loading, simplify navigation and make checkout a breeze on mobile.
- Personalisation: Use browsing history and past purchases to recommend relevant products. Showcase abandoned cart items as gentle reminders via email.
- Page Speed Optimisation: Every second counts. Reduce image sizes, minify code, and leverage a Content Delivery Network (CDN) to deliver content faster. Remember, impatient visitors become bounce rates, and bounce rates mean lost sales.
- Product Information Optimisation: High-quality product information is key. Use clear, concise descriptions, detailed specifications, and professional photos from multiple angles. Include attribute messaging such as Taggstar’s attribute messaging to ensure shoppers find the right information quickly.
- Content Optimisation: Informative and engaging content keeps visitors on-site. Your design elements and brand should evoke emotion and appreciation.
- Trust & Security Optimisation: Display trust signals like security badges and payment gateway logos. Clearly communicate your return and privacy policies. Make checkout transparent and secure to create a safe shopping environment.
Why choose Taggstar?
As the leading expert in enterprise social proof messaging, Taggstar helps retailers and brands deliver more dynamic and engaging shopping experiences, build customer trust and increase online conversions and sales – whilst being lightweight integration.
Powered by machine learning, the Taggstar platform offers scalable real-time social proof solutions, including social proof messaging, social proof recommendations and attribute messaging.
Join the growing list of leading global brands & retailers that trust Taggstar to elevate their shopping experiences and drive significant sales lift. Get started today.
