Product Listings Page (PLP) – What it is and how to improve the design for 2024

Alison Wiltshire

04 Oct 2023

What is a Product Listings Page (PLP)? 

A Product Listings Page, also referred to as a PLP, is a page that shows a range of products at a category or sub-category level or as a result of a search query.

Each PLP typically consists of the following: 

  • The Category Name: This is also used in the website navigation, sign-posting shoppers to the right section of the site
  • A Category Description: This is particularly important if the Category is linked to a key phrase you want your site to rank for organically
  • Filters: Being able to filter results is paramount to help with the overall Customer Experience. This becomes even more important for higher-level categories versus sub-categories where results will be broader. Filters typically allow customers to select attributes such as size, colour, price etc
  • Quick Buy: Depending on the product, retailers and brands may offer their shoppers the option to buy the item without the need to go through to the Product Detail Page (PDP)
  • Availability: To help shoppers when scanning the page, making stock levels obvious before clicking through to the PDP provides a better Customer Experience
  • Reviews: Product reviews are typically pulled through into the PLP (in addition to being used on PDPs) to help shoppers with the decision-making process
  • Save to Wishlist: This is a key component to a PLP, helping the shopper save several products while scanning the page before jumping back to their wishlist to view each product in detail.
  • Results: Allow shoppers to choose how many products they view per page
  • Sort: Give shoppers the option of how they want to see products e.g. by price high to low, by top-rated items, by new items listed etc
Product Listing Page example for VERY.com

Why is a Product Listings Page so important?

The PLP is the gateway to product discovery. Therefore, presenting the most relevant products within that category or as a result of a specific search query is vital to help guide shoppers to Product Details Pages (PDPs).

These pages are an important part of internal link building – a factor that heavily influences organic search rankings. 

A well-designed PLP should: 

  • Promote product discovery
  • Speed up time from product discovery to purchase decision

Product Listing Page Design Examples

We have compiled 3 examples of PLPs with key highlights from each below. 

1. Very.co.uk

Very.co.uk key highlights:

  • Comprehensive Filtering: allowing the customer to refine the PLP results based on their criteria
  • Popular Sub-categories: Below the hero image are popular sub-categories aligned to seasonal trends and most-visited sections of the site
  • Social-Proof: Star ratings, bestseller badges and trending messages are integrated into the individual products listed
Product Listings Page (PLP) example for Very.com

2. Hotel Chocolat

Hotel Chocolat: key highlights:

  • Category Description: helping introduce the page whilst also helping their SEO efforts
  • Filtering Options: including availability
  • Social Proof: with both ratings and real-time purchasing behaviour of their shoppers

3. Revolution Beauty

Revolution Beauty: Key Highlights

  • Product Tags: Vegan products are tagged making it easy for the shopper to scan the page for vegan-only products

  • Social proof: The colour of the social proof messages has been aligned carefully to the Brand guidelines and combined with relevant icons
  • Social Media Trending: In addition to shopping behaviour, Revolution Beauty have also woven in TikTok trending badges

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