What is Below the Fold?

The term “Below the Fold” originates from the newspaper industry and encompasses everything beneath this initial viewport and “Above the Fold” refers to the content instantly observable without any scrolling. In the eCommerce world, below the fold the means bottom of the user’s screen.

While above the fold demands meticulous attention due to its immediate impact, neglecting below the fold content would be a missed opportunity. Both areas contribute to the overall user experience, serving distinct purposes.

Best Practices for Below the Fold

Turning below the fold into a valuable asset requires deliberate planning and content creation:

  1. Structure and Hierarchy.Ensure a positive and intuitive user experience, ensuring shoppers can easily find key information, consider using clear headings, subheadings, and bullet points.
  2. Visual Appeal. When users have scrolled down, it’s important to keep their attention with an engaging user interface design. Consider high-quality images with social proof, animations, and vide
  3. Call to Actions (CTAs) Strategically place call to actions throughout the below the fold content, guiding users towards desired actions, such as “add-to-cart” or “pay now”.
  4. Mobile Optimisation. Ensure below the fold content is easily accessible and readable on all devices and responsive to different phone sizes.
  5. Test and Evaluate Placements. Use A/B testing to understand which elements resonate and adjust your below the fold content accordingly.

By implementing these strategies, you can transform below the fold from an afterthought into a powerful tool for engagement and conversion.

Hand holding phone containing a leather jacket product details

Above the Fold vs Below the Fold

With above the fold meaning information instantly on view without a user scrolling, “below the fold” refers to the section of the browser window that is only visible after scrolling down.

For eCommerce sites, essential product information is often located below the fold with shoppers unlikely to scroll down the page to find this crucial information.

According to ContentSquare, 60% of shoppers bounce from websites when key information cannot be easily located. Retailers and brands can resolve this by highlighting product information with Attribute Messaging.

Phone graphic with a woman wearing a grey jumper with a message "100% sustainable cotton. 26 people added to bag today"

Optimise Your PDP Above the Fold with Taggstar

Taggstar is the ultimate solution to optimise your web pages, including the Above the Fold section, to boost conversion rates. With Taggstar’s Attribute Messaging, retailers and brands can enrich the customer experience with the visible key information that shoppers value for product decision-making.

Powered by machine learning, the Taggstar platform offers scalable real-time social proof solutions, including social proof messaging, social proof recommendations and Attribute Messaging.

Join the growing list of leading global brands & retailers that trust Taggstar to elevate their shopping experiences and drive significant sales lift. Get started today.

Calculate the impact social proof
will have on your conversion rate and revenue
with our ROI calculator

Conversion Calculator