Damart has been keeping customers cosy since the 1950s, but lately, the company has also been heating up its online sales.
Damart, the direct-to-consumer retailer, best known for its comfortable, stylish clothing and its pioneering Thermolactyl fabric, has come a long way since its mail-order beginnings. Today, Damart UK is reaching a next-generation customer base through mostly digital channels. And its latest investment shows how social proof messaging can turn casual browsers into confident customers.
Why Social Proof Has Become a Must-Have for Retailers
In today’s eCommerce landscape, shoppers want to know what’s popular, what’s trending, and what others are buying before they commit. According to recent research by Gartner, 90% of customers said that some type of social proof, such as recommendations from experts, product reviews or customer testimonials, influenced their purchase decisions. Another 2025 research study revealed that 62% of consumers’ purchase decisions are directly influenced by FOMO (Fear of Missing Out).
That’s where social proof in eCommerce can help elevate shopping experiences and increase conversions with real-time messages that show activity like “Selling Fast,” “In Demand,” or “Popular Choice” These simple cues tap into our natural instinct to follow the crowd, boosting both conversion rates and customer confidence.
Damart had been curious about this type of on-site messaging for some time. When Taggstar launched its Social Proof Pro Plan, the timing felt right to put it to the test. “We wanted to improve cart rates and drive conversion while enhancing the customer experience,” explains Claire Brown, Webshop Lead at Damart.
Social Proof Pro Plan helps mid-sized and specialty retailers and brands boost customer confidence and convert quickly. It’s powered by the same technology trusted by brands like Debenhams and Steve Madden, but tailored specifically for midsized and specialty brands and retailers that are growing the online channel.
Putting Social Proof to the Test
Damart ran a 32-day A/B test across its UK product and cart pages using Taggstar’s best-practice messages, including ‘In Demand,’ ‘Selling Fast,’ ‘Great Choice,’ and ‘Popular’.
These messages give shoppers subtle but meaningful nudges that encourage confidence and help them make quicker, better decisions.
The Results: Proof That Popularity Pays Off
The test quickly reached statistical significance, delivering:
- 1.91% uplift in conversion rate
- 462 incremental orders
- £14,681 in additional sales
That’s an impressive 759% ROI — and a big win for a relatively easy and risk-free implementation.“
The results exceeded our expectations,” says Brown.
“It was a seamless process, made easy by Taggstar. To others thinking about social proof messaging, I’d say: just try it!”
What’s Next for Damart
Following the success of the trial, Damart plans to roll out social proof messaging across more touchpoints, including product listing pages, and to experiment with new message designs.
As Taggstar CEO Marjorie Leonidas puts it:
“We’re thrilled to see specialty retailers like Damart use our Pro Plan to improve engagement and conversion. It’s exciting to see the benefits of enterprise-grade conversion messaging made accessible to more retailers.”
Conversion Rate Optimization that Pays Off
Damart’s experience is a perfect example of how conversion optimization doesn’t always require major redesigns or big budgets. Sometimes, a few well-timed, real-time messages are all it takes to strengthen the customer experience and unlock new growth. Because when shoppers see that others are buying, loving, and trusting your products, they’re far more likely to do the same.
Learn more about how Taggstar’s Social Proof Pro Plan can help you accelerate online business growth.
