Nobody’s Child sees an 8% conversion rate uplift after implementing social proof messaging from Taggstar

Helping customers make the right choice first time is central to Nobody’s Child’s responsibility mission. The brand, which works with and is worn by celebrities including the likes of Fearne Cotton and Holly Willoughby, also wanted to ensure it was meeting and surpassing customer expectations with respect to their digital experience, as well as driving further growth by increasing conversion rate uplift and sales. Its decision to implement social proof messaging was part of a wider digital transformation for the business and one of the first implementations to look at how SaaS and API applications such as Taggstar can accelerate its growth.

Chris Bishop, Ecommerce and Digital Director at Nobody’s Child, said: “I was already aware of the positive benefits of social proof messaging to drive business growth, but the 8% conversion rate uplift has been incredible and has the potential to incrementally drive millions of pounds of growth for our Ecommerce business.” 

“The pace at which we have been able to deploy social proof messaging has allowed us to quickly demonstrate its value, far surpassing what we hoped it would deliver for us. Alongside this, strategically, it is the perfect example of the immediate benefit of bringing in best-in-class SaaS apps, to improve our customer experience, to accelerate Nobody’s Child online growth.” 

Peter Buckley, CRO at Taggstar, said: “It’s always good to work with clients that understand the value of social proof messaging before they even begin a project with us. It’s even better when we can help them deliver more positive results than they’d hoped for too. For Nobody’s Child, it’s a strategy that’s not just about increasing conversion and driving growth but also enabling more considered buying decisions, fitting perfectly with its responsible retailing ethos.”