Tim Collins, Chief Technology Officer at Techstyle OS & Fabletics, said: “For us, the ease and speed of implementation of social proof messaging was particularly impressive, with Taggstar doing all the hard work for us. This effortless process and the vast wealth of Taggstar expertise we were able to draw on allowed us to run a highly successful proof of concept before Cyber week, another peak period for us. But the speed of the results – with statistical significance in less than a week – was also astounding.”
“It was also encouraging to see how well social proof messaging worked for our brand despite our rather unique membership model. Our customers have reacted well to having a better understanding of how their peers are shopping on the site, and the results were even better than we’d hoped for.”
Danielle Boeglin, Vice President of Data & Analytics at TechStyle Fashion Group, said: “If you are looking for technology that drives immediate conversion rate uplifts while also being lightweight and easy to implement, then real-time social proof messaging from Taggstar fits the bill perfectly. What is also impressive is how hard Taggstar pushes for continual optimisation. This isn’t just a quick win but an ongoing one.”
Peter Buckley, CRO at Taggstar, said: “We always aim to make integrations as seamless as possible, and by using our decade of expertise in the market and the knowledge we have gained, we work hard to streamline the onboarding process while also continually optimising after too. Our technology works for all types of brands and retailers, whatever their business model or target customer might be.”
