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marjorie leonidas power of social proof

The power of social proof – interview with CEO Marjorie Leonidas

Alison Wiltshire

10 Jun 2025

Taggstar CEO Marjorie Leonidas recently sat down with Laurence Faguer, founder and retail tech strategist, to talk about the power of social proof and how Taggstar helps retailers and brands increase conversions and accelerate growth. 

Laurence, a seasoned retail analyst, uncovers retail technology innovations in the US that can help European retailers and brands. Taggstar’s social proof caught her attention at NRF in January, and she was excited to learn more about social proof and how retailers can use it to elevate shopping experiences and grow online revenue. 

In this interview, Marjorie covers everything from how Taggstar was started to how social proof influences shopping behaviours and helps retailers and brands elevate customer experiences and increase conversions.

She shares how retailers like Fabletics, Steve Madden and Beauty Bay use the power of social proof across the digital shopping journey and the incredible results they have achieved. She also shares best practices for how to maximise results, get the most out of the social proof investment and how to get started. 

Read the full interview here

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