Last month, at the CommerceNext Growth Show in New York, Taggstar’s CRO Pete Buckley, joined a tactical breakout session on Optimizing Search, Discovery & Personalization with AI.
Focusing on the product detail page (PDP) as the new homepage, Pete shared how smarter messaging on the PDP, and throughout the digital shopping journey, elevates discovery, drives engagement and increases conversions.
Watch the breakout session here >
Here are some takeaways:
1. Capture attention – fast
Because shoppers often bypass the homepage entirely — landing directly on PDPs via search and social media, the role of the PDP is elevated. And in many cases, you only have seconds to capture shopper attention – 47% of visitors bounce if they don’t immediately see key information on your site, and 40% only view the top half of the page!
2. Enhance PDP content with Conversion Messaging
Timely and relevant messages on the PDP serve as a virtual sales assistant. They are essential to capture shopper attention, persuade them to buy and engage further with your site. Messaging these are proven to have a significant impact on sales performance:
- Social Proof (“12 people bought this in the last hour”)
- Attribute Messaging (“100% organic cotton, sustainably sourced”)
- Dynamic Badging (“On Sale”, “Low stock”)
3. Maximise impact with integrated experiences
Maximise effectiveness of social proof by integrating messaging across the digital shopping journey in email marketing, digital advertising and onsite.
4. Results with Proven ROI
Brands like Fabletics and Steve Madden have seen 3–5% conversion uplift, with some experiencing double-digit increases, powered by Taggstar’s conversion messaging platform.
Watch the breakout session here >
A strong conversion messaging strategy with social proof, attribute messaging and dynamic badging, will elevate your PDP, boost conversions and drive more revenue for your business. Contact us to learn more about Taggstar’s Conversion Messaging platform.
