Easter season is just around the corner, marking the unofficial kickoff to the best time of year for home improvement, gardening and DIY. With a myriad of options, quality and price levels, not to mention styles, shopping for home improvement, DIY and outdoor products can be especially overwhelming and confusing.
Finding the right options often requires lots of research and product comparisons. The online channel allows shoppers the opportunity to easily find inspiration, research, compare and shop from many vendors, all from the comforts of their home.
With more and more consumers turning to online shopping for home and garden supplies, retailers and brands are prioritising eCommerce optimisation this Easter. Realising the limitations of eCommerce – like not being able to fully assess key features like quality and size or getting in-store sales assistants advice – smart retailers and brands are investing in tools that bridge the gap between in-store and online shopping experiences.
Tools such as augmented and virtual reality allow shoppers to get a more realistic view of products while AI-driven search and personalisation solutions help shoppers research and discover products.
Retailers use social proof to drive higher conversions
Retailers like Wickes, Robert Dyas, Lakeland, M&S and Debenhams leverage Social Proof and product attribute messaging throughout the shopping journey. Social proof allows shoppers to easily spot popular products and bestsellers with real-time data, key features highlighted and aggregated reviews, ultimately increasing conversion rates.
Wickes uses social proof messages to allow shoppers to easily spot what products are popular with other consumers – helping them find what they are looking for and make more confident purchase decisions.
When Wickes implemented Taggstar’s social proof messaging, the initial proof of concept delivered a 4.48% conversion rate uplift. Taggstar works closely with Wickes to develop their social proof strategy, refreshing the messaging to maximise impact, avoid message blindness, increase engagement and drive further incremental uplifts.
For instance, to improve message visibility and customer engagement, Taggstar added themed animated icons to Wickes’ social proof messaging across the full funnel of PLP, PDP, Basket and app. The optimisation efforts resulted in an additional 1.57% conversion rate uplift.
Help your shoppers make better online purchase decisions with social proof
Retailers and brands that tap into the power of social proof deliver more engaging shopping experiences that convert this Easter season and beyond. They are able to inspire and help shoppers make more informed and confident purchase decisions, resulting in higher conversions and more sales.
Learn more about home and DIY trends in the UK and strategies to boost eCommerce growth.
