Today’s digital shoppers rarely start at the homepage. Landing directly on product detail page (PDP) from search, social media and digital ads, the PDP is where many shoppers begin — and often end — their journey. Too often these pages are cluttered, confusing, or missing essential product information, leading to high bounce rates and lost revenue.
In this Retail Touchpoint byline article, Taggstar CEO, Marjorie Leonidas, explores why PDPs matter more than ever and outlines four practical strategies on how to optimise these critical pages for better shopping experiences and higher conversions.
From surfacing key product information above the fold to leveraging social proof, augmenting content with AI-powered conversion messaging and ongoing testing, prioritising the PDP experience is no longer optional, it’s a growth imperative.
Brands and retailers like Fabletics, Steve Madden and Beauty Bay invest in smarter PDPs to deliver better shopping experiences boost conversions and also strengthen long-term customer loyalty.
Read the full interview here.
