Responsible Social Proof

Taggstar has always championed the responsible use of Social Proof to help shoppers make knowledgeable buying decisions based on the behaviour of others. 

So we support the Competition and Markets Authority (CMA) in its advice for “Urgency claims and price reduction claims”.

“These claims have a legitimate place when they alert consumers to genuine special offers or provide helpful information about current selling conditions.”

Jennifer Dinmore

Director, Consumer Protection

Competition & Markets Authority

Responsible and effective social proof dependent relies on real-time, accurate data, appropriate language and tone of voice, and the right message types to best inform the consumer at every stage of their journey.

We help deliver the real-time experience that your customers expect, using real-time social proof messaging to give a true picture of how others are shopping in that instant. Without this real-time element, it’s simply not social proof.

Our real-time social proof messages are ALWAYS supported by auditable data, drawing directly from factual and accurate data sources such as your own real-time website data, or third-party review data.

With a decade of experience in helping retailers hit the right note we can help craft the correct language and tone that personalises the message to your brand and avoids emotive phrases such as “Buy Now” or “You’re Missing Out” which can be interpreted as pressurising consumers.

Taggstar has the widest range and combination of customisable messages that help customers differentiate between the genuine popularity of products – and make better-informed decisions wherever they are in their buying journey.

We love talking about social proof, so if you want to benefit from our decade of experience and our best practice guidance, please contact us.