There is a reason why simply getting from point A to point B is not enough
What’s the difference between a mid-range compact and a luxury car? No disrespect to all the compact drivers out there, but there is a reason why luxury cars come with a higher price tag – and it is not just prestige.
Although not an apples-to-apples comparison, there are some similarities to draw when it comes to the differences between technology platforms. When investing in a solution that has the potential to transform the customer experience and significantly boost conversions, retailers and brands should thoroughly understand the cost/benefits of the different types of solutions available before making a decision.
In this report, we outline eight areas you should consider.