Join us at NRF’25, New York – January 12-14, Stand #946, Expo Level 1.   Learn more
Join us at NRF’25, New York – January 12-14, Stand #946, Expo Level 1.   Learn more

Trends and Digital Strategies

Accelerating ecommerce growth in the beauty industry

Accelerating eCommerce Growth in the Beauty Industry

Driven by innovation, digital technologies and social media, the beauty industry is constantly changing – there is no shortage of new products or brands and new ways to discover and buy beauty products.

In this new article, we look at the key trends and digital strategies in this constantly evolving space where beauty brands and retailers are faced with two main challenges – keeping loyal customers happy and encouraging new shoppers to try their products.

Download the Report