Get Started

Key KPIs delivered by Taggstar

  • 5.4%

    uplift in sign-ups for Uncommon Perks

  • 1.4%

    increase in average order value

The Challenge

Uncommon Goods’ unique product ranges are a big hit with shoppers, but in addition to boosting orders, the company wanted to encourage additional loyalty and frequency of shopping by enticing more customers to sign up for its Uncommon Perks subscription benefits scheme.

Uncommon Perks is a loyalty and shipping membership programme that offers a range of exclusive perks to members for a first-year fee of $19.90 (plus applicable taxes) and then $24.90 (plus applicable taxes) each year after that.

The benefits include fast, free standard shipping on all orders, as well as member-only invites to Perks Days promotions and first access to new products and sales. Customers also receive a $5 credit every six months.

Through its Better to Give charity programme, Uncommon Perks donates $1 to a non-profit organisation of the customer’s choice for every product purchase made. This donation is doubled to $2 for Uncommon Perks members who choose their Better to Give partner at checkout. Since the programme’s launch in 2001, Uncommon Goods has donated more than $3 million.

The Solution

Uncommon Goods launched its initial proof-of-concept for social proof in the US in November 2022, with a full-funnel implementation using a mix of 13 different message types.

As a result of the proven success of social proof messaging helping customers with product purchasing decisions, the technology was introduced on the basket page in December 2023 to help promote the benefits of Uncommon Perks.

This highlighted the popularity of the benefits programme amongst other customers, with messages such as ‘376 signups in the last 48 hours’. By promoting the fact that other customers are signing up, this social proof helps to nudge other shoppers to do the same.

“Incorporating social proof messaging into our website to highlight such benefits as well as the goods we sell, has raised the profile of Uncommon Perks to encourage more shoppers to sign up but has also boosted sales”

Suleman Rehmani, Chief Product Officer

The Results

The introduction of social proof messaging on the basket page to better promote Uncommon Perks resulted in a 5.4% uplift in sign-ups for the programme for those shopping on mobile devices and a 1.4% increase in average order value.

In April 2024, Uncommon Goods and Taggstar also introduced machine learning in the latest optimisation test. This helps to ensure that the right message or combination of messages is shown at the right time to customers to help maximise conversions. In the future, Uncommon Goods is looking to add aggregated review messaging, incorporating social proof to further help customers make more informed buying decisions. It will also introduce Attribute Messaging, which helps brands incorporate and showcase key attributes and product features into social proof messaging, such as customisable, recycled, or handmade, for example, so that this additional information is readily available to help customers make confident and quicker buying decisions.”

The Results

Suleman Rehmani, Chief Product Officer at Uncommon Goods, said, “Our customers love our unique products and the stories and people behind the creations. Our Uncommon Perks programme allows us to reward them for their loyalty to our brand through benefits such as free delivery, credits, and product and sale previews.

“Incorporating social proof messaging into our website to highlight such benefits as well as the goods we sell, has raised the profile of Uncommon Perks to encourage more shoppers to sign up, but has also boosted sales. The results we have already witnessed have encouraged us to move quickly with our social proof messaging roadmap that will see constant optimisation to ensure that we keep our onsite messaging fresh and drive the best value from the solution.”

Marjorie Leonidas, CEO at Taggstar, said: “Many retailers and brands already use Taggstar’s social proof messaging to highlight the products they sell, but as Uncommon Goods shows, it is also a powerful enabler for boosting sign-ups to service-based offerings such as loyalty and delivery subscription services, which are becoming increasingly important in retaining customers.”

Unlock the potential of Taggstar
Take the first step toward higher conversion rates!

Contact us
Call us

Speak to a Taggstar expert today:

020 8124 5726
Contact us