The Very Group is a world-class digital retailer and the UK’s fourth-largest online. It sells over 1,000 famous brands and delivers 48 million products to four million customers each year.
2.7% conversion rate uplift
Key KPIs delivered by Taggstar
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£14m
incremental revenue
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100m
messages shown
The Challenge
Committed to digital innovation, the retailer was the UK’s first to build an in-house user experience lab and is using it to test new technologies with customers, as well as identify ways to personalise and enhance the online shopping experience.
The Solution
Taggstar’s social proof messaging is shown throughout the customer journey including gallery, product and basket pages.
A range of our real-time messages are shown on products throughout both The Very Group’s sites. Shoppers can see details about how many others are browsing, product popularity and aggregated reviews. This relevant and contextual information, shown at the right time in the shopper’s journey, gives shoppers more confidence to buy.
Our trending algorithms highlight fast-selling items on product list pages. By adding guided navigation to The Very Group’s websites, shoppers are able to find best-selling items faster.
“What we found with Taggstar was that we were impressed with the technology, but also the level of service and support, so it was a straightforward decision for us.”
Sam Barton, Head of User Experience
The Results
By highlighting fast-selling items on basket pages, our messages statistically reduce basket abandonment rates. Our social proof messages give customers the extra validation that what they are buying is right, at the most critical point of their shopping journey. More shoppers who see Taggstar messages at this stage, click and convert rather than abandon their basket.
Overall, The Very Group has experienced a 2.7% uplift in its conversion rate.
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