As a long-term customer of Taggstar, The Very Group is aware of the value of social proof messaging optimisation and, in the latest iteration of its social proof messaging strategy, has added animations, resulting in an additional 1.14% conversion rate uplift over 16 days between 20th December 2022 – 4th January 2023.
Very.co.uk is the leading brand of The Very Group, an integrated online retailer and flexible payments provider. Very is also a long-standing partner of Taggstar, with the two companies having worked together on social proof messaging since 2014.
The Very Group combines more than 2,000 big brands and own brand collections, complemented by a range of flexible payment options. It sells to 4.4 million active customers across the UK and Ireland, and its websites attract 1.8 million visits a day. 40% of the company’s online sales are made via its app.