Key KPIs delivered by Taggstar

  • 3.59%

    conversion rate uplift

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The Challenge

Revolution Beauty’s fashion-driven ranges mean the company has the same focus as a clothing retailer – delivering new products fast, with fresh releases happening every week. The company has a very strong influencer network but wanted to further highlight new releases and products that are trending and popular online. It also wanted to focus on reducing basket abandonment and driving online conversion and sales.

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The Solution

Taggstar introduced a full-funnel implementation for Revolution Beauty over a 39-day evaluation period between 18th March-25th April 2021. The testing comprised 11 message types, including trending, popularity and audience views which were displayed across their websites in the UK, Europe and selected ROW.

“For our customers being on trend is key. They want trending beauty products fast and our social proof messaging partnership with Taggstar ensures they can see the hottest new products that their peers are buying, surfacing reviews, bestsellers and trending items amongst other messaging.”

Sally Minto, Digital Director

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The Results

The implementation delivered a 3.59% online conversion rate uplift. Following the success of the evaluation period, Revolution Beauty entered a 12-month partnership with Taggstar which will see the retailer continue to experiment and optimise its social proof messaging.

Sally Minto, Digital Director at Revolution Beauty, said: “For our customers being on trend is key. They want trending beauty products fast and our social proof messaging partnership with Taggstar ensures they can see the hottest new products that their peers are buying, surfacing reviews, bestsellers and trending items amongst other messaging. This has driven a strong uplift in conversion rates and sales for our brand and we are confident of further great results as we continue to experiment and optimise the technology for our customers.”

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The Results

Steve Griffiths, Head of Digital Development at Revolution Beauty, said: “Boosting conversion rate, sales and driving customer engagement was key to this project but we also wanted a social proof messaging solution that was easy to implement and manage. The fact that we can leave the management of the solution to the Taggstar CSM team means that we are able to focus on delivering great products at great prices to our customers.”

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