N Brown is a UK Top 10 size-inclusive, clothing and footwear digital retailer focusing on the needs of underserved customer groups (size 20+ and age 50+).
The company offers an extensive range of products, predominantly clothing, footwear and homeware plus financial services that help customers to spread the cost of shopping.
Headquartered in Manchester where it designs, sources and creates its product offering, N Brown employs over 2,200 people across the UK.
Brands include JD Williams, SimplyBe, Jacamo.
Key KPIs delivered by Taggstar
Since 2017, N Brown has been using the advanced testing, segmentation and geo-location capabilities of Monetate to tailor Taggstar messages on ts power brands JD Williams, SimplyBe and Jacamo.
Taggstar’s social proof software pulls crowd-sourced real-time data about product popularity and other trends derived from N Brown customers’ browsing history. The messages include the number of people viewing an item, product reviews and ratings, top-trending items and product scarcity.
Taggstar is partnered with Monetate, the global leader in personalisation software for consumer-facing brands, a solution that enables marketers to create relevant experiences for every customer.
Monetate makes it easy to test and optimise, segment and target and create true 1-to-1 experiences. With all this in one solution, marketers can improve the customer experience across web, email, mobile apps, in-store and other touch points, from content and creative, to product recommendations and offers.
Using Monetate’s segmentation and personalisation tool, N Brown was able to change the look and feel of the Taggstar messages (style, text and colour) to match different customer groups.
For example, new customers and returning customers, male or female shoppers, and customers buying a one-off item, will see different messages. These optimised messages have been proven, through A/B testing, to increase engagement and sales and to reduce basket abandonment.
Paul Hackett, UX Testing & Optimisation Manager
N Brown had previously used Taggstar and had seen conversion rates improve by 2.7% on SimplyBe over 90 days, and tracked additional revenue of c.£2 million.
Taggstar helped us to define the best message combinations, and that’s pushed our results to add another 12% to SimplyBe new visitor conversion rates.”