Started over 30 years ago by Tom Joule, Joules is now one of the UK’s best known lifestyle brands. In 2011, Tom described its business model as creating clothing with “colour, fun and entertainment.” This is something that the Joules HQ team in Market Harborough continues to do across high street and online stores.
Joules has been using Taggstar to optimise online customer conversions and revenues since early 2019. Its existing
real-time social proof messages display product popularity, trending and add-to-basket messages on its PDP (product details page) and basket pages.
Joules was quickly able to attribute an increase in online conversions, by making it easier for its customers to choose products and check out.
Key KPIs delivered by Taggstar
Between Christmas 2019 and February 2020 Joules ran a new social proof experiment combining Taggstar and BazaarVoice review data. The retailer added the combined messages to its product page.
“We knew that review data was important to support our online customers… We will now continue to show review data alongside our other Taggstar messages.”
Ralph Perciva, eCommerce Director
Results have been impressive, with incremental increases for several goals:
+1.8% conversion rate rise
+1.5% revenue increase
+1.8% orders increase
Ralph Percival, eCommerce director, Joules said of the combined Taggstar & BazaarVoice experiment: “We knew that review data was important to support our online customers. Our existing Taggstar social proof messages give us the channel to surface this information on our product pages, and incremental results have been excellent. We will now continue to show review data alongside our other Taggstar messages.”