Started in 2013 by Adam Frisby, In The Style offers trend-led fast fashion at reasonable prices. Now an international brand, with sites in the UK, US, Australia and across Europe, its styles are adored and adorned by celebrities in the spotlight.
In The Style aims to empower women to feel good about themselves and how they look, adding new styles daily, and supported by global shipping, and easy returns.
Key KPIs delivered by Taggstar
In The Style’s eCommerce team was always looking for new ways to increase conversions and sales through a better customer experience. It recognised that with over four thousand styles online at any one time, it needed to help customers avoid being overwhelmed with choice.
With their heads turned by new trends, shoppers can be indecisive, clicking on and off items, and adding arbitrarily to the basket, before dropping out of the buy journey. It’s a pattern that’s launched a search to find tools that encourage conversions.
In The Style’s Dane Stanley and Finn Christo, were previous Taggstar users at other major online brands. With the goals of boosting conversions and sales, Finn began trialling Taggstar’s SaaS software for real-time social proof messaging, between February and March 2018.
Initially on the In The Style product detail pages (PDP) and then its basket pages.
Taggstar’s trend algorithm aggregates and display up-to-the-second detail about product popularity, sales, and stock scarcity, at planned times on the customer journey. It’s a perfect fit with the wants and needs of the brand’s female customer as the messages also inject a sense of FOMO, encouraging consumers to buy before the item sells out. And messages tailored to In The Style’s tone of voice brings the brand closer to its customers.
“Taggstar should be compulsory to any retail site and it’s great to see the success and the uplift it consistently brings. Customer for life.”
Finn Christ, Head of eCommerce
Proven by A/B testing, Taggstar social proof reduces the time from product consideration to checkout. The tests also show that customers who’ve seen Taggstar messages about the behaviours of their peers are more confident in what they have chosen, are encouraged to complete the sale, and are more likely to convert, than those who didn’t.
The 24 day trial, saw hundreds of extra orders and more than $46,000 (£38,000) in revenue uplift from the group of customers who saw Taggstar messages, compared to the group who didn’t. Likewise, average order value was also significantly higher where Taggstar messages were shown.
Taggstar was first was tested on In The Style’s product detail page (PDP) and then on the cart page. Both experiments were impressive, with the winner yielding a conversion rate uplift of 5.3% over just 24 days.
In The Style’s tests are solid (social) proof of using the power of the crowd to sell online. In The Style are looking to test Taggstar through their entire shopping funnel – from product page to basket.