City Beach rides the wave to a 3.58% conversion uplift and AUS$56K revenue increase with Taggstar’s social proof messaging

Talia and City Beach first met Taggstar at NRF in January 2024 and were immediately impressed with the fit between the two companies. “Once we had a quick chat with the Taggstar team at their booth, it was a technology that we were eager to explore further,” she says.

“Taggstar’s social proof messaging was a perfect solution for us, especially as we expand into new regions and are working to build brand awareness.”

But she says it offers several other benefits too. “Taggstar is an amazing technology solution that perfectly blends social proof messaging, which really resonates with our core audience while boosting our credibility as a trusted, established brand.”

“​​It also enhances navigation for shoppers, particularly those new to the brand. “With our extensive SKU offering, many first-time visitors to our site may find it overwhelming to navigate the shopping experience. Social proof messaging helps guide them toward trending items, making it easier to discover key products.”

In April, City Beach and Taggstar ran a month-long proof of concept across the full funnel of PLP, PDP and basket on the Australian and New Zealand websites. “We A/B tested it with a 50% split to get accurate results,” explains Talia.

The results outshone initial expectations.”To get this across the line, we were trying to achieve a 2% conversion rate uplift,” she says.

Instead, the City Beach brand achieved nearly twice that, with a 3.58% uplift in conversion, which delivered an additional Australian $56,000 in revenue over the month-long trial period. “It was an extremely strong, promising result,” she says.

Talia says the social proof messaging implementation, which went live in June 2024 in the Australian and New Zealand markets, delivers a strong performance and allows the brand to stay competitive in its market. “It keeps us relevant. With many brands adopting similar strategies, Taggstar ensures we’re staying competitive and relevant to our core demographic.”

City Beach’s initial success and the perfect fit of social proof messaging for its brand means it will now roll out in the US and UK. 

The company is also planning its social proof messaging roadmap, including incorporating it within search and emails and considering unique promotional activations during periods such as Black Friday and Cyber Monday. “There are a lot of exciting options for us to continue elevating social proof for our brand,” says Talia.  

She says City Beach also shares Taggstar’s approach of continual optimisation to drive the best results. “Our approach with Taggstar isn’t a ‘set it and forget it’ strategy. We’re constantly looking to optimize and find new ways to boost results, especially to prevent content blindness and fatigue for our repeat customers.”

So, would she recommend that other brands and retailers try Taggstar’s social proof messaging within their business? “Absolutely! Having a social proof strategy for you business is crucial. Social proof messaging aligns perfectly with both market trends and consumer behaviour. Everyone craves belonging, and as a customer, no one wants to experience the fear of missing out or a product selling out.”

“If you want to stay competitive and speak the same language as your customers, it’s essential. It’s not just about staying relevant to how they shop—it also delivers real results and boosts revenue. It’d be a missed opportunity not to use it!”

Plus, the Taggstar Team are super fun to work with!