Taggstar is delighted to announce its collaboration with Revolution Beauty

Alison Wiltshire

21 Jul 2021

Taggstar is delighted to announce that it is collaborating with Revolution Beauty providing real-time social proof messaging highlighting to its global digital customers what products are popular, what’s hot, what’s selling fast – helping them to make confident and informed buying decisions.

Revolution Beauty was co-founded by Adam Minto and Tom Allsworth in 2013 with the goal of developing quality affordable makeup accessible to everyone. Today the brand is sold online, in 5 continents and over 11,000 stores, including Boots and Superdrug in the UK, Ulta Beauty and Target in the US. The brand is agile and can quickly respond to megatrends driving the global mass beauty market and launches new products every week.

Taggstar started working with Revolution Beauty in March 2021, initially on a proof of concept using A/B testing to deliver a proven attributable uplift in conversion rate and has now entered into a 12 month partnership with Taggstar to continue to drive a great digital experience by creating the buzz of the beauty counter online for its customers. Sally Minto, Digital Director said “Real-time social proof messaging from Taggstar underpins our mission of engaging, exciting and providing the best experience for our customers by giving them relevant and contextual information so that they can make confident purchase decisions.”

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