Social proof specialist Taggstar is delighted to announce the appointment of Alison Wiltshire to the newly created post of Global Marketing Director. Alison will be responsible for heading up Taggstar’s expansion across the UK, Europe and the USA.
Taggstar CEO Marjorie Leonidas comments: “Alison is an experienced and talented technology marketing professional who shares our love for retailing. Her exceptional understanding of the retail industry and the importance of the customer experience will help us take our business forward in key markets and achieve our ambitions for growth”.
Alison adds: “Even before the coronavirus outbreak, brands and retailers were facing challenges from digital disruption and changing consumer behaviours. I’m looking forward to introducing more retailers to social proof messaging, and how it can provide a better customer experience and encourage consumers to shop online with confidence”.
Alison joined Taggstar from BT, where she had global responsibility for the company’s Retail and Consumer Goods Industry Practice, advising brands and retailers on their digital transformation journey.