N Brown Group and Taggstar have been shortlisted for Online CX Initiative of the Year in the Tech.Awards 2017 powered by Retail Week. We’re over the moon!
We’ve been working together since the middle of 2016, and added our social proof messaging to the N Brown Group flagship websites SimplyBe, JD Williams and Jacamo. You can click through to the product pages to take a look at our real-time messages in action.
N Brown Group conversion rate optimisation manager, Finn Christo said that they wanted to add the messages because “We were interested in what motivates us to buy as shoppers, and specifically the FOMO (fear of missing out) factor. We saw how effective the Taggstar social proof messages were, and started using them across our entire product catalogue.”
It was the first time N Brown had used real-time urgency messages as part of its online customer journey, and the messages told online customers how many other shoppers were looking at each product at a particular moment, and what they had bought.All three sites showed impressive conversion rate uplift. And N Brown was able to specifically track an extra £2m+ of additional revenues in just a few months.
You can read the full press release about our software-in-action here.