We’re on a mission to help customers make better buying decisions

Our Vision

To inspire every shopper in the world to buy with confidence.

Our Mission

To be trusted by retailers around the world as a valued partner for building greater customer engagement, increasing sales and return on investment using our expertise in social proof.

Meet the leadership team

At Taggstar, the people who first developed the software are still part of our team today.
Our diverse backgrounds, skillsets, and ability to innovate by listening to our customers needs, allow us to continue leading the way in social proof.

Marjorie Leonidas

Marjorie has 18yrs in digital marketing & WiFi technology with an earlier career as a sourcing agent for clothing manufacturing in Asia for retailers. Marjorie is laser focused on scaling Taggstar social proof messaging globally, working with international brands who want to harness exponential online sales growth.

Andy Lucas

Andy has 20yrs+ in software development & IP networks – the IT lead for a number of software start-ups. A SaaS product & platform technology specialist, he now leads our engineering & operations team, delivering more than 500M API requests every month. Every tweak and major improvement has been tested, proven and launched under Andy’s eye.

Peter buckley

Pete has 8yrs+ tech experience, a background in design & coding, expertise in AB testing, customer experience and the wider digital ecosystem – with an earlier career in travel. He oversees our sales & customer success teams to give the brands working with us maximum value. He’s passionate about retail & improving the digital customer experience.

alison wiltshire

global marketing director
Alison has 20yrs+ in tech, focussing on retail tech in-store & online, from supply chain through to the consumer, globally – with an earlier career in advertising working with major brands & retailers. She is passionate about sustainability & the digital customer experience in retail & sharing where social proof can make a difference.

Meet our board

We’re backed by some serious investors and our board advisors are web veterans.

fraser robinson

Founder, Board Director
Our founder Fraser is an online traffic monetisation and technology product authority. He was Managing Director, Commercial & Media at lastminute.com, and was also Head of Business, EMEA at Uber. Fraser keeps us ahead of the must-know trends, collaborations and technologies in eCommerce.

george robinson

board member
A former banker, senior director and advisor, George is a Board member of Digital Media Technologies, actively supporting Taggstar’s growth and development.

Robert Hissom

board member
Another important Digital Media Technologies Board Member and investor, Robert has been involved in the foundation and running of some incredible tech business successes including Facebook, MOD Pizza, Priv, Mubi, Scapeliving, Myoscience and LoveLive. Rob’s on speed-dial as we develop our platform globally and add more international retail brands.