Pop-up basket test delivers 1.35% CVR uplift for Nobody’s Child

Nobody’s Child has been working with Taggstar on social proof messaging since December 2022.

Social proof messaging is a useful tactic for the retailer, helping it to manage the resources required for its fast-paced growth. Nobody’s Child is seeking to grow conversion year-on-year by 40% but, as is common with occasionwear, also has a high return rate, especially on dresses, so ensuring that customers make buying decisions that stick is essential to successful sales.

In fashion retail, customers often abandon their baskets due to uncertainty about the final product, or a lack of urgency to complete the order. This can mean they miss out, especially on trend-driven items.

The success of the most recent test has encouraged Nobody’s Child to test further social proof messaging enhancements. These include adding social proof to the mini-basket and to the wishlist.

Helena Hastings, Ecommerce Trading Lead at Nobody’s Child, said: “Summer is our core trading period so ensuring we can capture the potential of all our customers is crucial at this time. By offering social proof on the abandoned basket pop-up, we were able to target customers who had abandoned their basket but had continued browsing with us, showing them that customers like them were looking at the same products and purchasing.”

Peter Buckley, Chief Revenue Officer at Taggstar, said: “Social proof messaging works well across a number of website pages, from PDP to PLP and Basket, but as Nobody’s Child’s latest test has shown, it also works well on pop-up pages too, helping to further convince customers who might be wavering about a purchase to commit to buy.”