Sugarhill Brighton sees instant impact of social proof as Pro Plan delivers 4.63% CVR increase

Sugarhill Brighton’s customers are both highly social and community-oriented. For them, seeing that a specific item they are considering is being viewed by others isn’t just about creating urgency to buy – although that’s important given the brand’s limited print runs – but also about validating their purchases. This was reflected in the strength of the results. 

The retailer opted for a proof-of-concept test of Taggstar’s Social Proof Pro Plan, which has been designed specifically for specialty brands such as Sugarhill Brighton. Powered by the same technology as Taggstar’s full enterprise solution, the Pro Plan also uses real-time data to show on-trend, popular and in-demand products.

Following the significant conversion uplift in the social proof POC, Sugarhill Brighton and the Taggstar team are now focused on driving further optimisations and AB tests to deliver even greater success for the quirky fashion retailer. 

Natalie Chimes, eCommerce Manager at Sugarhill Brighton, says: “We have a unique brand voice and a dedicated community of customers. Ensuring we could replicate the voice and talk to our customer community in the way they were used to was vital to the success of social proof messaging at Sugarhill Brighton.” 

“The use of the real-time data behind social proof messages also helps to replicate the in-store boutique experience, which our customers love, of seeing others trying and buying the same styles. It meant that by using social proof, we were able to build community trust and deliver rapid conversion without compromising the boutique aesthetic, which is so important to us as a brand.” 

“However, what also impressed us was how easy it was to implement social proof messaging, with us able to go from the initial kick-off to live A/B testing in a matter of days.”