Each year on 22 April, Earth Day reminds us of the urgent need to protect our planet and the role we all play in creating a more sustainable future.
At Taggstar, we believe that smarter shopping is more sustainable shopping. By helping consumers make better purchase decisions in real-time, we’re not just driving conversions – we’re supporting conscious consumption and reducing unnecessary waste this Earth Day.
Reduce Waste and Doubt
One of the biggest drivers of waste in retail is product returns. Globally, returns cost retailers billions every year (around £60bn in the UK and $6b in US with holiday seasons reaching $150bn*), often resulting in perfectly usable products being thrown away due to damage, repackaging challenges, or changing seasonal relevance.
Confidence Leads to Fewer Returns
By adding real-time social proof to product pages, we help shoppers feel reassured in the moment, for example:
- “52 people bought this in the last 24 hours”
- “Top-rated by customers for fit and quality”
- “This product is popular with over 400 people right now!”
This subtle, data-driven messaging boosts buyer confidence which leads to more thoughtful purchases and fewer impulse buys that get returned. Fewer returns means less packaging, less transport, and less waste, helping us contribute to the health of our planet on Earth Day.
Highlighting Sustainable Products with Attribute Messaging
Taggstar can also help shine a light on your sustainable product lines through clear, confidence-boosting attribute messages such as:
- “Made with 100% recycled materials”
- “Ethically sourced – certified by Fair Trade”
- “Plastic-free packaging”
These nudges give eco-conscious shoppers the information they care about at the exact moment they’re making a decision. This results in better visibility for your sustainability efforts and a more empowered, informed customer.
Supporting a More Thoughtful Shopping Journey
At Taggstar, we’re proud to be part of a retail ecosystem that’s evolving toward greater responsibility. We support businesses in helping their customers make more informed decisions, which results in lower return rates and reduced environmental impact.
This Earth Day, Let’s Make Every Click Count!
Earth Day is a powerful reminder that change starts with action, and those actions can often start very small. By adding smart, real-time messaging to the shopper journey, we help make those small decisions easier, clearer, and more sustainable.
Click here to learn how Taggstar can help your business today!
*statistics taken from Google
