Boost sales by helping your customers book travel and holidays online with confidence

We increase conversion rates and revenue for some of the largest travel and tourism brands by responsibly using
real-time social proof messaging to deliver a more engaging and informed digital experience for their customers.

Act like a virtual travel agent and help your customers book online with confidence

82%

Travel Booked Online

Provide relevant information at every stage of the buying journey and curate a short-list to deliver manageable options to support speedy decision making.

80.8%

Abandon Online
Travel Bookings

Booking a holiday is a complex, emotional and financial decision that often leads to indecision and booking abandonment.

83%

Customer Reviews

Digital natives say that reviews play an important role in decision making - with 51% considering a consolidated representation of reviews that includes a visual representation such as stars to be good.

Drive faster decision making and reduce time to book

Booking a holiday is an important emotional and financial decision that takes time. Two in three millenials spend more time researching than on the length of the trip itself!

Curate the infinite options into a short-list for your customers and give them the reassurance they need to make up their minds and the confidence to make a booking.

Authority messaging

#1 Mexican resort with adult only area

Trending messaging

46 people booked this resort today

80.8% abandon online travel bookings

Travel is an often emotive and potentially expensive purchase, where a lack of confidence and indecision at that final stage are barriers to completing online bookings.

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Prevent abandonment at the final stage of the booking journey

The choice of destinations and options can seem infinite, which is why a high percentage of people lack the confidence in their choices and fail to make a booking.

Real-time social proof messaging, used responsibly can reassure travellers by sharing the behaviours and choices of other people like them, to give them the confidence to make that booking.

Review messaging

A best loved hotel! 94% would recommend this to a friend

Popularity messaging

78 people have looked at this hotel in the last 24 hrs

Upsell and Cross-sell messaging

98% booked airport transfer to this hotel

Customer reviews are hugely important to people who book travel and accommodation online.

83% think customer reviews are important

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Use the power of the crowd to prompt faster decision making

Customers who book travel and accommodation online take the opinions of others very seriously.

Aggregating reviews into real-time social proof messaging for modes of travel or preferred routes, resort amenities and accommodation options can help reduce decision making time and provide customers with the confidence to book.

Review messaging

92% rate this hotel 5 stars for business

Personalisation messaging

64 others have booked this hotel since you last visited 2 days ago

Upsell and Cross-sell messaging

85% of people who booked this hotel upgraded to high-speed WiFi

Don’t take our word for it, hear what our customers say.

Our tests are conclusive; customers who see Taggstar’s messages are more likely to checkout and spend more. Taggstar has been the single-biggest driver of incremental revenues.
Jonathan Wall
Group eCommerce Director
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It’s very easy to change the Taggstar experience for our different brands. A simple JavaScript allows us to adapt the look and feel of Taggstar messages to suit our different customer segments.
Paul Hackett
UX Testing & Optimisation Manager
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We’ve measured a major increase in eCommerce conversions directly linked to Taggstar.
Anthony Hopwood
Senior Digital Product Owner
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Following the fantastic reception to social proof messaging from our UK customers, we’ve decided to implement Taggstar for our international sites, hoping to replicate the benefits Taggstar has already brought to our US and European customers.
Niall Brooke
SEO and CRO Specialist
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It was the easiest and smoothest software we've ever integrated.
John Allen
Chief Technology Officer
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Using Taggstar has given us impressive online results. We set out to improve the experience for our online customers and it’s rewarding to clearly track uplift in our revenue directly to the use of social proof messaging.
Paula Riley
Web Trading Manager
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Unlike most integrations, getting Taggstar onto our site was refreshingly easy. I'm delighted with how smoothly onboarding went. Our first test was underway in days, helping us to make the most of our summer sale event.
Lizzie Tovell
Digital Project Manager
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Our customers are looking for more guidance & product information when choosing from our online wine and Specialbuys ranges. Taggstar acts like an online virtual assistant.
James Kinnear
eCommerce Retail Director
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We’re delighted with the results we’ve seen so far and look forward to trialling social proofing in other areas of our customer journey in the near future.
Paul Hornby
Chief Digital Officer
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Building on our recent OOH campaigns, we continue to push the boundaries by being the first advertiser to team up with Taggstar to include real-time dynamic product messaging on digital screens.
Sylvia Woon
Chief Marketing Officer
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We were interested in what motivates us to buy as shoppers, and specifically the FOMO factor. We saw how effective the Taggstar social proof messages were, and started using them across our entire product catalogue.
Finn Christo
Group Conversion Rate Optimisation Manager
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Some customers in our market are often overwhelmed by the amount of choice. Being able to see what other customers are purchasing helps to build a customer’s confidence in a retail decision where there isn’t a salesperson to help.
Alan Gregory
SEO & SEM Executive
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Since launching social proof, our revenue and conversion has increased sizeably, and we’re also seeing positive engagement metrics and interactions with our organic social platforms.
Victoria Betts
Global Omni Channel Director
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Taggstar has added millions in revenue uplift.
Mark Leach
Head of eCommerce
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The Taggstar messages instigate an informed purchase, but we don’t want to drive impulse purchases. Our objective is to drive quality demand.
Liam Price
Digital Director
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Improving our online customer journey continues to be a key strategic focus area. We are always on the lookout for tech partners who can help our customers make informed purchase decisions, Taggstar has certainly done that.
Paul Hornby
Chief Digital Officer
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Taggstar should be compulsory to any retail site and it's great to see the success and the uplift it consistently brings. Customer for life.
Finn Christo
Head of eCommerce
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The customer is at the heart of our business, and real-time social proof messages help us to build stronger relationships by building trust and confidence in online shopping.
Jonathan Wall
Group eCommerce Director
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Taggstar helped us to define the best message combinations, and that’s pushed our results to add another 12 percent to SimplyBe new visitor conversion rates.
Paul Hackett
UX Testing & Optimisation Manager
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Adding Taggstar social proof messaging to our category pages drove over £300k in incremental contribution.
Alex McClean
Conversion & Optimisation Specialist
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It’s probably the quickest one we’ve ever done. Generally, a new technology partner would take two to three months to get over the line, but it was a joint effort on both sides as we had a tight deadline for our summer sale.
Liam Price
Digital Director
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Taggstar has helped us drive conversion and customer engagement by real-time messaging in the product cards.
Jonathan Johansson
Growth Manager
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Taggstar have been great to work with and the team have a really robust approach to measurement and performance tracking, which has given us real confidence in the data and performance we’ve seen.
Paul Canavan
Digital Director
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It’s really clear to see that by providing customers social proof messaging, it has had a positive impact on customer purchasing behaviour. We saw the difference in just 21 days of using the Taggstar solution.
Lindsay Costa
Senior eCommerce Trading Manager
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Interested in social proof?

Leave us a contact and one our social proof experts will be in touch

Example: James Smith
Example: james.smith@taggstar.com
www.taggstar.com

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