Roger Howard, Chief Trading Officer at The BrandAlley Group, says: “The power of social proof messaging is evident from the exceptional 5.91% conversion rate uplift we saw across the site in only two weeks of testing. This illustrates just how important a tool social proof messaging is for our customer base to ensure they don’t miss out on great value, in-demand products, as well as helping to aid product discovery.”
“The success of the PoC has given us the confidence to test other social proof messaging types from Taggstar, including attribute messaging and dynamic badging, which we hope will help drive conversion further.”
Michael Vuong, Head of Project Management at BrandAlley, says: “Taggstar’s conversion messaging has generated great results for our company, but what was also important was how easy and how fast the technology was to onboard, with less than three weeks from our first discussions to the project going live.”
“With ten new flash sales launched daily, we must always ensure that the BrandAlley website and mobile experience is seamless and that our team’s attention isn’t distracted elsewhere, especially in the approach to peak. Taggstar offered a fully managed service through its professional services team that equipped us with both the smooth onboarding and ongoing support that we required. This allowed us to carry on with finding and delivering great deals for our customers while also seeing the impressive results social proof messaging generated for us.”
Marjorie Leonidas, CEO at Taggstar, says: “A company like BrandAlley moves fast, requiring a technology partner that could keep up with its nimbleness while still providing the valuable assistance its customers needed. We are proud to have been that partner, with our professional services team not only making the onboarding and rollout process easy but also delivering our usual better-than-expected results.”
