It’s a term first coined by psychologist Robert Cialdini in 1984. Consumers trust each other more than brands and take note of what others are doing when making buying decisions.
Authenticity, transparency and honesty is paramount to the success of social proof by building loyalty and trust with your customers.
By using real-time data pulled from retailers’ systems, social proof gives customers the true facts about how others are engaging with products.
Real-time factual, contextual messages help shoppers decide without pressure-selling tactics.
For instance, ‘125 sold in the last 24 hours’ rather than ‘Buy Now’.
Social proof pays for itself through online conversion rate and sales uplifts with deployments delivering between 100% – 5000% ROI. The revenue uplift from conversion is immediate.
Increase online conversion rates and revenue by giving customers the confidence to buy online.
Calculate the impact social proof will have on
your conversion rate and revenue.