Why use real-time shopper behavior for social proof?
Shopper trust is vital for any eCommerce brand and while many brands have taking steps to improve customer experiences, some, less honest, brands have embraced poor products, ‘pressure selling’ techniques and limited or no customer service.
This in turn has led to increasing levels of consumer distrust which eCommerce retailers have to combat in their marketing efforts.
When launching a social proof messaging strategy across eCommerce channels, there are many options to choose from. Many solutions on the market claim to use real-time data even when that is not the case, which in turn can lead to significant reputational damage.
Ensuring your social proof solution provider only uses real-time behavioral data for their messages is vital for both consumer trust and for delivering consistent conversion rate improvements. At Taggstar, we only use real-time data which is why leading Global retailers and brands trust us to deliver social proof messages to their shoppers
Taggstar’s Social Proof Messaging solutions presents real-time shopper behavior that statistically and scientifically increase online conversion rates and AOVs while simultaneously reduces cart abandonment rates.
