What is a brick-and-mortar store?
A brick-and-mortar store refers to a physical retail building or structure where customers can visit in person, interact with products, and make purchases.
Examples of brick-and-mortar stores include Fabletics, Charles Tyrwhitt, Living Spaces & Fatface, although they have online stores too.
Brick-and-mortar vs. eCommerce
In contrast to brick-and-mortar physical retail stores, eCommerce, short for electronic commerce, refers to buying and selling goods or services online. This form of business has changed the way people shop by offering convenience, accessibility, and a wide range of choices right from the comfort of one’s home or mobile device.
Now, let’s delve into the key differences between eCommerce and brick-and-mortar stores:
- Physical Presence: Brick-and-mortar stores have a physical location that customers can visit, while eCommerce operates entirely online without a physical storefront.
- Operating Hours: Brick-and-mortar stores typically have fixed operating hours, whereas eCommerce platforms are often accessible 24/7, allowing customers to shop at any time.
- Customer Experience: In brick-and-mortar stores, customers can engage with products directly, receive in-person assistance, and enjoy the product immediately. eCommerce offers convenience and a vast selection but lacks the physical experience and immediate product access.
- Overhead Costs: Running a brick-and-mortar store involves expenses like rent, utilities, and staffing, whereas eCommerce businesses may have lower overhead costs as they don’t require physical retail space.
- Geographical Reach: eCommerce has the potential to reach a wider domestic and international audience, while brick-and-mortar stores are limited to their physical location’s customer base.
Bring the buzz of the store to online shopping
By leveraging social proof effectively, eCommerce businesses can create a more engaging online shopping experience reminiscent of traditional brick-and-mortar retail stores.
Taggstar’s social proof messaging, helps retailers and brands deliver more dynamic and engaging shopping experiences, helping to inspire, inform and convert customers to make the final buying decision a breeze.
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