Michael Kindon, Head of Web Operations for N Brown, said: “Rolling out social proof messaging from Taggstar across PLP, PDP, and the basket page delivered great results for JD Williams, generating a 2.9% uplift in conversion rates. Our focus on continual optimization means that we have continued to push the boundaries of social proof messaging since.”
“In this test, we witnessed increased consumer stickiness thanks to Taggstar’s social proof messaging, with mobile users, in particular, more likely to navigate from the PLP to proceed to add to basket and continue to convert rather than abandon their basket. We also saw strong conversion rate uplifts and reduced abandon basket rates on desktop.”
Peter Buckley, CRO at Taggstar, said: “N Brown is one of our longest-standing customers, having implemented social proof messaging across its brands since 2016, but like all successful brands, it doesn’t sit still with a hunger for continual optimization driving the success of its social proof messaging strategy. In this latest test we once again showed the power of social proof across both desktop and mobile for this critical 40 years-plus female customer base.”