AO awards Taggstar a 12-month social proof messaging contract after trial delivers a compelling online conversion rate uplift

Electricals retailer AO has committed to a 12-month contract with Taggstar to deliver social proof messaging after an initial trial delivered a compelling conversion rate uplift in only six weeks.

Taggstar tested 11 message types across AO’s full-funnel to help provide its customers with better information and service. It will now work closely with Taggstar to test review and machine learning algorithm messaging to help push conversion further. It is also considering adding social proof on other channels, where appropriate.

Stephanie Nash, Ecommerce Performance Manager at AO, said: “We’re always aiming to provide our customers with amazing services and great underlying technology with trusted supplier partnerships playing a big part in how we do it. Taggstar gives us both. Its social proof messaging is beyond impressive. It’s not only effective but also offers an outstanding breadth of message types and combination of messages on offer that is unlike anything I’ve seen before. It means that we are able to deliver effective social proof messaging at every point in the customer journey to truly help our customers to buy better.”

Peter Buckley, CRO at Taggstar, said: “Social proof messaging is a powerful tool for brands looking to increase the effectiveness of their online sales and boost conversion rate uplift. AO has already witnessed its potential and we look forward to working more closely with them to further accelerate conversion rates for them.”

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