It’s an age-old dilemma. What should your new fall working wardrobe comprise? Except there’s a slight twist for 2021. After working from home for so long for many the return to the office has begun or is in the pipeline. And it means loungewear, or a smart top paired with scruffy PJ bottoms, while ok for a Zoom call or two, simply doesn’t cut it in the flesh.
One survey earlier this year suggested that 70% of companies plan to have employees back in the office by this fall. Others are giving customers a little longer – Google for instance has extended its voluntary work-from-home period through to mid-January next year.
Whatever the return date the question is the same. What to wear? Given that we have been starved of the chance to dress up for so long are we likely to see a surge in smarter outfits and suits, or with the humanisation of the pandemic are we happier to accept a more comfortable working look in the office?
Customers are going to need more help than ever and it’s here where the power of social proof messaging comes to the fore, helping them to understand what customers like them are buying.
The internet may well be full of inspiration– suggesting everything from comfort to hybrid outfits that fuse the old way of working and the new but there is so much content on that topic that customers can be overwhelmed by choice. They need something to cut through the noise to find out the truth of what the latest office look is.
Social proof messaging shows what is actually selling at that moment-in-time. It delivers real-time, accurate information on popular and trending items based on real data, allowing fashion customers to view bestselling items at a glance.
Retailer information about product sales is aggregated and presented to the customer through a selection of social proof message types. Popularity Messaging, for example, shows what is in demand or popular. Trending Messaging has a similar role, with messages such as 60 people are viewing this item. Personalisation Messaging will also highlight hot new trends, letting customers know how many people have bought the item they are considering since they last browsed the website.
Meanwhile aggregated Review Messaging can incorporate fit advice so that customers can purchase in confidence, knowing that their new items will accommodate their lockdown pounds.
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