What is visual merchandising?
Visual merchandising is the retail practice of designing the layout and display of products to enhance the shopping experience and maximize sales. The aim is to create eye-catching displays that inspire customers, guide decisions, and increase sales.
Why is online visual merchandising important for eCommerce?
Visual merchandising traditionally occurs in brick-and-mortar stores to better highlight product features and benefits. Online visual merchandising involves creatively organising and displaying products on a website or digital platform.
One of the main challenges of online shopping is the absence of a sensory experience. Shoppers can’t touch, try on, or see products in person, which can lead to hesitation and abandoned carts. High-quality images, responsive UI design, highlights popular and best-selling products, and interactive features like 360-degree try-ons can enhance product presentation and bring visual merchandising to life online.
Key elements and best practice for eCommerce visual merchandising
Enhancing your online store with smart visual merchandising techniques can significantly improve customer engagement and conversion rates. Here are some essential practices to consider:
1. Optimize Product Listings: Use high-quality images, clear titles, detailed descriptions with easy navigation. Consider adding zoom features or 360-degree views to provide a comprehensive visual experience.
2. Leverage Social Proof: Highlight popular, bestsellers and trending items in real-time to help shoppers discover products they’ll love.
3. Utilise Attribute Messaging: Retailers and brands can use attribute messaging to highlight key product features, enabling shoppers to easily and quickly determine if a product is right for them, encouraging them to click-through.
4. Product Recommendations: Use tools to suggest relevant products based on browsing behavior and purchase history, making the shopping experience more tailored to individual customers.
5. Implement Strategic Product Placement: Position high-margin items prominently on category pages and in search results to drive more visibility and sales.
6. User Generated Content. Include product reviews or testimonials. Potential customers will trust other customers to give their honest feedback.
By integrating these best practices, your eCommerce site can create a more engaging shopping experience that boosts customer satisfaction and drives growth.
Elevate your online visual merchandising strategy with Taggstar social proof messaging
Taggstar’s real-time social proof messaging can help improve visual merchandising. It does this by displaying messages such as how many people are viewing a particular product, which are the best selling, and how many have been added to cart, in a given time window. Taggstar helps to drive online conversions and increase sales. With Taggstar, retailers and brands can enhance their UI and create a more engaging and dynamic user experience for their customers.
Join the growing list of leading global brands & retailers that trust Taggstar to elevate their shopping experiences and drive significant sales lift. Get started today.
