What is Popularity Messaging?
Popularity messaging presents how in demand a particular product is. These messages will typically display how many others are looking at the product and how many times it has been added to cart in a given window of time.
Retailers and brands use real-time sales data to highlight which particular items are most popular and highlight that information to shoppers.
Popularity messaging uses the wisdom of the crowd – providing consumer confidence that their choice is what’s trending at that exact moment. These messages can not only improve conversion rate, but can also reduce returns.