What is Popularity Messaging?
Popularity messaging is a type of social proof that presents how in demand a particular product is. These messages will typically display how many others are looking at the product and how many times it has been added to cart in a given window of time.
Retailers and brands use real-time sales data to highlight which particular items are most popular and highlight that information to shoppers.
Popularity messaging uses the wisdom of the crowd – providing consumer confidence that their choice is what’s trending at that exact moment. These messages can not only improve conversion rates, but can also reduce returns.
Popularity messaging is part of Taggstar’s portfolio of real-time social proof solutions. To find out more, contact Taggstar today.
Learn how The Body Shop increased average order value by 10% using Taggstar’s social proof messaging.
