What is Authority Messaging?
Authority messages help shoppers make decisions based on brand influence, e.g., labelling an item a ‘top pick’, ‘bestsellers’, or a ‘good choice’. Authoritarian messaging influences users based on their perception of and trust in a particular brand.
These messages, accompanied by a timed window, will be displayed throughout the eCommerce customer journey, from the Product List page (PLP) to the Product Details Page (PDP) and the Cart/Basket page.
Authority messaging uses the wisdom of the crowd, providing shoppers with important information at that exact moment. Authority messaging and other social proof messaging, should be an essential element of retailers’ and brands’ strategies to improve eCommerce conversion rates.
Authority messaging is part of Taggstar’s portfolio of real-time social proof solutions, Saks OFF 5TH has seen a 6.22% conversion rate uplift after implementing. Contact Taggstar today to get started today.
