True Alliance positions Taggstar’s social proof messaging at the heart of digital transformation for brands including Lacoste and Speedo

Like many retailers, True Alliance has been on a digital transformation to improve the customer journey and build its digital share. A complete overhaul of its marketing platforms delivered a new and improved online experience for the customer. The next step for the retailer was to identify user journey gaps where it could help support conversion further both during peak periods and off-peak too. It wanted to be able to implement something that would help convince customers to buy during the consideration stage and believed Taggstar’s social proof messaging was the perfect next layer to integrate into its overall customer journey.

Ken Kennedy, Group Head of Digital ANZ at True Alliance, said: “For True Alliance Taggstar offered the perfect platform for targeting those people that are ready to purchase but need that extra nudge to convert. By using social proof messaging at key moments of intention we are able to stop the customer from procrastinating and going elsewhere and instead encourage them to convert. It works extremely well during our sales periods when we see a considerable conversion rate uplift, but it also works well in low volume periods, allowing us to achieve higher margins and sales whatever period we are in.”

Peter Buckley, CRO at Taggstar, said: “True Alliance’s two-pronged strategy shows how powerful social proof messaging can be both during promotional periods as well as during normal trading. The company has appreciated just how effective social proof messaging is for those looking to take the buying experience to the next level for customers and we are pleased to see that they are now rolling the technology out to other brands in their portfolio too.”