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Founded in Dubai in 2016 by husband-and-wife team Wajdan Gul and Anam Khalid, SQUATWOLF has grown into one of the Middle East’s leading performance-wear brands, serving customers in more than 120 countries, with stores across the GCC in the UAE, Saudi Arabia, Kuwait and Qatar.
As the brand continues to scale, Ecommerce optimization remains a key strategic priority, with a focus on improving customer experience and driving profitable growth.
SQUATWOLF wanted to improve product discovery, strengthen customer confidence and increase online conversion through incremental onsite optimization.
Having previously implemented Taggstar, Ecommerce & Digital Director Chris Bishop had seen the commercial impact that real-time social proof messaging could deliver. The objective was to validate whether the same technology could produce measurable results across SQUATWOLF’s international customer base.
SQUATWOLF partnered with Taggstar to become the first retailer in the Middle East to deploy its digital social proof platform.
A proof of concept was launched across the UK, UAE and Saudi Arabia, with messaging implemented across Product Detail Pages and the cart.
Customers were served intelligent, real-time social proofing messages – varying in demand, sell-out and style comments – providing additional confidence at key decision points throughout the purchase journey.
“Always be testing. Our digital strategy is built around evidence, not opinion. Every tech investment must demonstrate measurable commercial impact before it earns a place in our stack.”
The proof of concept delivered a 5.2% uplift in conversion rate, lifting the web AOV by 11.1% alongside driving higher units per transaction – all validating social proof as an effective lever for improving Ecommerce performance.
The results demonstrated that behavioral messaging can positively influence customer decision making while increasing revenue without additional acquisition spend.
Following the success of the trial, SQUATWOLF is now expanding the rollout across Product Listing Pages and its mobile app as part of its wider conversion rate optimization roadmap.
“Always be testing. Our digital strategy is built around evidence, not opinion. Every tech investment must demonstrate measurable commercial impact before it earns a place in our stack.
This successful trial delivered gains across conversion, AOV and UPT. Having previously seen the impact social proof can deliver, I’m delighted to introduce this product to SQUATWOLF and become Taggstar’s first partner in the Middle East.” Chris Bishop, Ecommerce & Digital Director, SQUATWOLF
“SQUATWOLF is our first customer in the Middle East, making this an important milestone for Taggstar. Delivering above a 5% uplift in conversion through an initial proof of concept reinforces the value of digital social proof, and we look forward to supporting SQUATWOLF as it continues to optimize its Ecommerce experience. It is naturally great to welcome Chris back to working with the business, we’ve built a solid base of customers who opt for Taggstar time and time again.” Peter Buckley, Chief Revenue Officer, Taggstar
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