Big news! Syndigo acquires Taggstar to make product experiences dynamic and contextual. Read Press Release.
Big news! Syndigo acquires Taggstar to make product experiences dynamic and contextual. Read Press Release.

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Key KPIs delivered by Taggstar

  • 1.07%

    conversion rate uplift

  • £41,800

    incremental revenue

  • 300

    additional orders

  • 251%

    projected annual ROI

The Challenge

SportShoes.com has been working with Taggstar since 2020, when it first chose social proof messaging to support product decision-making among existing customers and new customers acquired during the pandemic.

In its latest social proof messaging test, it sought to assess the conversion potential of introducing animated icons across mobile. These help bring messages to life by introducing moving icons that capture the shopper’s eye and draw them to the webpage.

It also wanted to retain a clear focus on SportsShoes.com branding and brand alignment to maintain brand consistency.

The Solution

The full-funnel test ran for 46 days from 16 February to 17 April 2026. Animated icons were tested against all of SportsShoes.com’s current social proof messages, including ‘Athletes’ Choice X sold in X hours’ and ‘Trending X sold in X hours’.

“Mobile is the primary driver for our business, accounting for more than three-quarters (76%) of our traffic. It’s therefore vital to optimise any way we have of engaging our customers and offering the best experience we can on mobile.”

Sian Wells, Senior Performance Marketing Manager

The Results

On SportsShoes.com’s mobile site, which generates more than three-quarters of the company’s traffic, the introduction of animated icons delivered a 1.07% uplift in conversion rate, generating an additional 300 orders, boosting revenue by £41,800, and delivering an extrapolated annual ROI of 251%.

The Future

The successful introduction of animated icons has prompted Sportsshoes.com to test additional messaging from Taggstar and to reintroduce the experience onto the app.

The company is currently testing Brand Bestseller messaging, which is also performing well for its mobile customers, and will later look to test Review Messages, which combines the power of social proof and shoppers’ opinions to highlight must-have items that other customers have rated.

Testimonials

Sian Wells, Senior Performance Marketing Manager, says: “We saw the potential of social proof early on and have been working with Taggstar ever since. Mobile is the primary driver for our business, accounting for more than three-quarters (76%) of our traffic. It’s therefore vital to optimise any way we have of engaging our customers and offering the best experience we can on mobile.”

“Previously, we have focused on using social proof to drive conversion rates, but now we are also working to further tailor our social proof to better align with our brand identity – ensuring that we are speaking to our customers in the way they expect.”

Testimonials

Peter Buckley, Chief Revenue Officer at Taggstar, says: “Our partnership with Sportshoes.com is a long-standing one and we are proud to have supported the growth of their business for so long.”

“Helping them to tailor social proof to align more closely to their brand identity will help optimize the customer experience, while their planned integration of aggregated review messages will help customers make even more informed product choices.”

Interested in unlocking the potential of Taggstar? Take the first step toward higher conversion rates!

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